The brand name of the dye I used was called 'Splat' and it is at like CVS pharmacies. I am sure plenty of other places have it too, but that is where I got that one. But, warning ahead of time, if you have seriously thick hair, you need more than one box. >.< That stuff comes in small doses and is not enough for a thick head of hair. We had THREE boxes for my hair, and we STILL ran out. And, besides, the Splat hair dyes actually last a good while. I still had that color after maybe two or more months. And red is hard to keep in.