Honestly, when I posted it (shortly before heading to work), I really do not know. I fear it will be up to the company to decide and then use the US Gov to shut down a site. Someone gave a bad review with game footage, and its taken down. And I know some companies don't like their characters to be used in certain ways. Nintendo's Mario need to be kid/family friendly. So the possibility exists. Its the total lack of due process that makes this bill so bad.
For those who have the time, you can read it here: http://www.opencongress.org/bill/112-h3261/text
And what got most in a fit, Sec 103 (c) (5) :
RELIEF- On application of a qualifying plaintiff following the commencement of an action under this section with respect to an Internet site dedicated to theft of U.S. property, the court may issue a temporary restraining order, a preliminary injunction, or an injunction, in accordance with rule 65 of the Federal Rules of Civil Procedure, against a registrant of a domain name used by the Internet site, or against an owner or operator of the Internet site, or, in an action brought in rem under paragraph (2), against the Internet site, or against the domain name used by the Internet site, to cease and desist from undertaking any further activity as an Internet site dedicated to theft of U.S. property.
And injunction is a take down, where cease and desist is just a warning. Then it gets tied up in the courts. THIS HAS HAPPENED BEFORE. And it took a full year before the government said, "My mistake".
http://www.techdirt.com/articles/20111208/08225217010/breaking-news-feds-falsely-censor-popular-blog-over-year-deny-all-due-process-hide-all-details.shtml